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Phase 1 Step 2: Identify Team

Identify Team Skills Needed for the Deal

Most owners of Middle Market businesses are too busy running their business to personally devote the time required to manage a sale of their company. Usually a senior executive (e.g., the CFO, COO, CMO) is tasked with leading & coordinating the activities in conjunction with a team that is overseen by the owner or CEO.

You might consider creating a grid outlining the various players on your team and their respective assignments as pictured in the illustration below (SellPQ provides a template worksheet and guided interview to complete this step):

You will want to conduct a similar exercise once you enter into discussions with prospective buyers, to clearly identify and understand the role and responsibilities of the buyer’s team.

The steps involved include:

  1. Prioritizing the overall objective(s) delineated in Step 1
  2. Setting tasks and a targeted timeline for the sale
  3. Allocating company staff to specific tasks to ensure all needs will be addressed. Remember, nearly 80% of Middle Market companies complete a sale transaction without using outsiders – so it can be done.
  4. Determining at which stages “outside” assistance will be engaged, e.g.:
    • Accountants to provide audited statements, financial projections or tax returns
    • Tax advisors to determine outcomes with alternative deal structures
    • Wealth managers to provide advice on what owners should do with company sale proceeds to meet their personal financial objectives
    • Management consultants to improve company profitability or reduce costs prior to contacting buyers
    • Bankers to help structure your deal or provide debt financing for buyers
    • M&A firms for assistance identifying buyers beyond those “strategic buyers” such as your competitors, suppliers, distributors, etc. Usually a strategic buyer will pay a higher price for your company than a pure “financial buyer” such as a family office or private equity firm
    • Valuation services even though SellPQ offers multiple methodologies for getting a market-based value for your company, under special circumstances you may decide you want a certified valuation (e.g., IRS section 409A valuations) before you make contact with potential buyers
  5. Conducting internal due diligence to make sure all needed financial, managerial, operational, competitive, legal, intellectual property and other substantive material of interest to a potential buyer is available.

PQ can refer you to third-party advisors for Step 2 including Buyer Prospecting Tools, Wealth Managers, Tax Consultants, Lawyers, Accountants and more.

Contact Us at any time for help or to provide feedback.

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